The Real Estate Coach’s Weblog

What makes a good Real Estate website?

September 28, 2009 · Leave a Comment

Here are some things I think are important for your users IDX experience:
-    Easy to use for the consumer
-    Fast search results
-    Good interact map search that uses Ajax to display properties
-    Fully integrated solution – not framed
-    Consumer backend to manage saved searches and favorite properties
-    Simple sign up forms that do not bounce user to another page
-    Email alerts that have one link to new listings that are displayed on your site instead of the user having to click each individual property link :-)
-    Detailed advance searches

Important website features:
-    Fully Editable pages and meta tags
-    Ability to pull in properties as content
-    Search engine friendly
-    Built for high conversions
-    Built in blog

Important Lead management features:
-    Lead Capture notifications
-    Agent lead assigning functions
-    Round Robin Lead assignment for teams or brokerages
-    Auto re-assignment of leads if agent doesn’t take action
-    Follow Up features and reminders
-    Prioritize leads by motivation or urgency
-    Easy exporting feature

The Coach

Categories: Marketing · Technology · Web 2.0 · internet · real estate · website development
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